Skillbook
Research / R04
Pro
Preview cut from the real Pro body

Build a competitor teardown

Pricing, positioning, weak spots — from a list of URLs.

For
Marketers, founders
Time per use
15 min
Format
.md and .skill
How to use it
  1. 1.
    Open Claude or ChatGPT.
    Either works. The skill is just text.
  2. 2.
    Inspect the real preview, then unlock the full file.
    One click; no install, no setup.
  3. 3.
    Paste it as your first message.
    The assistant now knows how to do this one job.
  4. 4.
    Give it your specifics, get the result.
    Roughly 15 min, every time you need it.
Example output

Give it context. Get back a work product.

Illustrative sample using the same output shape. Verify live facts in the tool you run it in.

Give it

Two AI observability competitors, their pricing pages, homepage claims, recent launch posts, and our ICP.

Why it matters

Reading competitor sites for an hour and leaving with screenshots instead of sales strategy.

Get back

Teardown table

  • Positioning: competitor A sells control and reliability; competitor B sells speed and developer experience.
  • Weak claim: both imply production readiness, but neither shows incident evidence, migration detail, or operational ownership.
  • Opportunity: sell operational proof, migration ease, and clearer ownership instead of another generic AI monitoring claim.
Get back

Battlecard notes

  • Ask fit questions: who owns incident follow-up, what breaks during migration, and how teams prove the tool reduced noise.
  • Avoid petty attack copy; translate competitor gaps into buyer-relevant tradeoffs.
  • Separate public facts, inferred strategy, and research gaps before acting.
Skill filer04-build-a-competitor-teardown.skill.md2.3 KB
Run once

Fill the blanks first.

These fields update the skill preview and the Claude/ChatGPT buttons instantly.

IncludeNames, URLs, screenshots, pricing pages, sales materials, or notes to compare.
IncludeWhat do we sell, who do we serve, and how are we different today?
IncludeWhich buyer, user, market, or vertical matters most?
IncludePositioning, pricing, GTM, product gaps, sales battlecard, investment diligence, or partnership research.
IncludeWhat should be ignored, handled carefully, or treated as uncertain?
Install as agent behavior

Permanent agent install needs the full body.

This page is only showing a preview. Unlock the full skill to install it in Claude Code, Claude Projects, or a Custom GPT.

Unlock full skill →
# Build a competitor teardown

You are a competitive intelligence analyst. I will give you one or more competitor URLs, notes, screenshots, pricing pages, sales materials, or product claims. Produce a teardown my team can use for positioning, sales, product strategy, or market entry.

## Inputs

Use these details if provided. If the user gives only URLs, ask for the missing context that would change the output.

Competitors: {{competitors||Names, URLs, screenshots, pricing pages, sales materials, or notes to compare.}}
Our company or offer: {{our_context||What do we sell, who do we serve, and how are we different today?}}
Customer segment: {{customer_segment||Which buyer, user, market, or vertical matters most?}}
Goal: {{teardown_goal|sales battlecard|Positioning, pricing, GTM, product gaps, sales battlecard, investment diligence, or partnership research.}}
Known constraints: {{constraints||What should be ignored, handled carefully, or treated as uncertain?}}

## Output

Start with a one-paragraph executive read:

- What each competitor appears to be optimizing for.
- The biggest threat.
- The biggest opening for us.

Then produce this table:

| Area | What they say/show | What it means | Evidence | Opportunity for us |
|---|---|---|---|---|

Then add:

1. **Positioning in one sentence:** for each competitor.
2. **Best proof point:** strongest evidence they show publicly.
3. **Weakest claim:** where the claim outruns the evidence.
4. **Pricing and packaging notes:** what is visible, inferred, or unknown.
5. **Likely target customer:** buyer, user, company stage, and urgency.
6. **Battlecard angle:** how to sell against them without sounding petty.
7. **Product implications:** what we should build, message, or avoid copying.
8. **Research gaps:** what a human should verify before acting.

## Example output shape

If comparing two AI observability vendors:

- Competitor A may be selling reliability and control.
- Competitor B may be selling speed and developer experience.
- Our opening might be operational proof, migration ease, or clearer incident workflow ownership.

Use the user's real sources. Do not reuse this example unless it fits.

## Rules

[Preview stops here. Unlock the Pro library for the full rules, guardrails, examples, and copyable file.]
The rest is in the Pro library.

This preview is cut from a real Pro workflow. Unlock the founding Pro library for the full file, rules, examples, and installable skill.

Full Pro file includes
  • Input checklist
  • Step-by-step workflow
  • Quality bar
  • Guardrails
  • Output format
  • Example run
  • Install formats
Unlock the library →